Customized Mobile App Development for Boneless
Client: Boneless
Location: Lebanon
The Challenge
Boneless is one of Lebanon’s most popular street food brands, with over 20 active branches and a rapidly growing customer base. As the brand expanded, managing orders, customer engagement, and branch operations through fragmented systems became increasingly challenging.
Key challenges included:
Lack of a centralized digital ordering system across all branches
No unified customer loyalty program to retain frequent buyers
Manual handling of orders and branch coordination, leading to inefficiencies
Limited visibility for administrators over branch performance and order flow
No direct communication channel to engage customers through real-time notifications
Boneless needed a scalable, reliable, and user-friendly mobile application that could serve both customers and administrators while seamlessly integrating with their existing operations.
Our Approach
We started by conducting a deep business and technical analysis of Boneless’ operations, customer journey, and internal workflows. Our goal was to build a custom solution, not a generic food-ordering app.
Our approach focused on:
Designing a dual-role system: one experience for customers and another for administrators
Ensuring the app could scale smoothly across 20+ branches with centralized control
Integrating ordering, loyalty, wallet payments, and notifications into a single ecosystem
Creating a backend powerful enough to handle branch management, POS, and order tracking
Prioritizing performance, usability, and security across all app components
We adopted an iterative development process, working closely with Boneless stakeholders to validate features, refine workflows, and ensure alignment with real operational needs.
The Solution
We delivered a fully customized mobile application tailored specifically for Boneless’ business model.
Easy-to-use online ordering across all branches
Loyalty points system rewarding repeat customers automatically
Integrated wallet payments for faster, cashless transactions
Real-time order status updates
Push notifications for offers, promotions, and order updates
Centralized admin dashboard with role-based access
Full branch management (menus, pricing, availability)
Integrated Point of Sale (POS) for in-store and online orders
Real-time order management and tracking per branch
Customer data and loyalty points management
Reporting and operational visibility across all locations
The system was built to be scalable, secure, and high-performance, ensuring smooth operation during peak ordering times.
Results
The launch of the Boneless mobile app led to measurable business improvements:
Increased digital orders and reduced reliance on third-party platforms
Strong customer adoption of the loyalty program, boosting repeat purchases
Faster order processing and improved branch efficiency
Centralized control enabled better operational oversight across all locations
Direct customer communication through notifications improved engagement and retention
Most importantly, Boneless now owns a fully customized digital ecosystem that supports growth, enhances customer experience, and strengthens brand loyalty.